Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game
In an exclusive conversation with Storyboard18's editor Delshad Irani, Ravi Santhanam, Group Head and CMO of HDFC Bank, spoke about the IPL as an advertiser's platform, the insights driving the PayZapp campaign and what makes the IPL unique from a marketer's vantage.
Ravi Santhanam, Group Head and CMO, HDFC Bank.
The Indian Premier League (IPL) over the years has stood as a testament to India's most loved and worshipped sport, cricket. However, the IPL is no longer just a cricket tournament but also a marketing festival that sees brands across categories vying for a piece of action on and off the pitch.
One such brand that is highly visible in the IPL 2024 arena is HDFC Bank which is using the IPL platform to boost awareness for PayZapp, an all-in-one online payment application. In an exclusive conversation with Storyboard18's editor Delshad Irani, Ravi Santhanam, Group Head and CMO of HDFC Bank, spoke about the IPL as an advertiser's platform, the insights driving the PayZapp campaign and what makes the IPL unique from a marketer's vantage.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.