Brand Makers
Dil Ka Jod Hai, Tootega Nahin

Gaurav Mehta, who previously led Noise as chief marketing officer and then as operating director at Rukam Capital, has joined Lilly India as senior director - marketing and strategic capabilities.
Mehta started his career as a project manager at Elephant Design and went on to work across JWT, Brand DNA, iSmart Panache, Yahoo and Zupee.
He holds a post graduate degree in brand management, media, market research and marketing from the Mudra Institute of Communications.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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