Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Parle Agro increases ad spend by 17.7% to Rs 278.38 crore in FY24
Parle Agro's profit plummeted 89.1 percent to Rs 17.29 crore in the fiscal year 2024 compared to Rs 158.78 crore in FY 23
Parle Agro consolidated revenue declined by Rs 12.3 percent to Rs 3,126.06 crore in FY 2
Beverage firm Parle Agro has increased its advertisement expenditure by 17.7 percent in FY 24 and according to a report by Best Media Info, the maker of drinks like Smoodh, Frooti, and Appy, spent Rs 278.38 crore in FY 24 from Rs 236.49 crore year-ago period.
Parle Agro's profit plummeted 89.1 percent to Rs 17.29 crore in the fiscal year 2024 compared to Rs 158.78 crore in FY 23.
Besides, the FMCG brand's consolidated revenue declined by Rs 12.3 percent to Rs 3,126.06 crore as per the Registrar of Companies filing.
The revenue from domestic sales was Rs 3,061 crore and exports stood at Rs 26.81 crore in FY 24.
Parle Agro's consolidated income saw a 12.15 percent cut at Rs 3,209.43 crore compared to Rs 3,653.48 crore in FY 23.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.