Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Rihanna's Fenty Beauty partners with Paris Olympics and Paralympics
Rihanna said, "tried to tell yall....we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024" alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.
The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits.
Rihanna has announced Fenty Beauty's partnership with the Paris 2024 Olympics and Paralympics.
The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits. As the individuals present the medals to the winning athletes, they can show off a “designated look” curated thanks to Rihanna’s products, as per reports.
"This marks the first time that Fenty Beauty has partnered with events of this magnitude. Continuing the brand’s mission of empowerment and inclusivity in a space with a long history of doing the opposite, the initiatives included in the partnership will feature athlete appearances, beauty tutorials as well as interactive experiences to bring fans and athletes closer together," according to a report.
In a post caption on Instagram, Rihanna wrote "tried to tell yall....we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024" alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.
SPOTLIGHT
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.