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YouTube reports a 13% surge YoY in ad revenue to $8.66 billion in Q2
YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023
The program will roll-out starting with Flipkart and Myntra.
Alphabet-owned video platform YouTube has continued to grow at a double-digit clip in the second quarter of 2024, posting $8.66 billion of ad revenue as per exchange filing.
YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023.
In the first quarter of the current year, YouTube's ad revenue stood at $8.1 billion. Notably, the advertising figures exclude subscription revenue from YouTube's business).
Overall, Alphabet's revenue stood at $84.7 billion up from $74.6 billion a year ago. While Google search made up the majority of the revenue, the other platforms and devices business (YouTube TV, NFL, YouTube Premium) accounted for $9.3 billion of the revenue.
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