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Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
YouTube reports a 13% surge YoY in ad revenue to $8.66 billion in Q2
YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023
YouTube posted $8.66 billion of ad revenue in Q2 2024 (Image: Unsplash)
Alphabet-owned video platform YouTube has continued to grow at a double-digit clip in the second quarter of 2024, posting $8.66 billion of ad revenue as per exchange filing.
YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023.
In the first quarter of the current year, YouTube's ad revenue stood at $8.1 billion. Notably, the advertising figures exclude subscription revenue from YouTube's business).
Overall, Alphabet's revenue stood at $84.7 billion up from $74.6 billion a year ago. While Google search made up the majority of the revenue, the other platforms and devices business (YouTube TV, NFL, YouTube Premium) accounted for $9.3 billion of the revenue.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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