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Cafe Coffee Day awards the digital communication mandate to Social Beat
The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD.
NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company
Social Beat, a digital growth partner, has been appointed as the Agency-On-Record (AOR) for Café Coffee Day’s (CCD) digital communication mandate including digital strategy, planning and creative solutions for CCD’s social media handles. The mandate was won after a closely contested multi-agency pitch.
The appointment comes as CCD seeks to sustain and grow their leadership position across all digital platforms. The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices. The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD.
Shabri Prabhakar, president – marketing, CCD said, “We are excited to partner with Social Beat for our digital and social marketing mandate. With their proven track record and expertise across brands in the creative, strategy and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.”
Suneil Chawla, co-founder, Social Beat, said, “We are thrilled to be awarded this prestigious mandate. With a specialized team who truly understands the consumer category, we can provide an entire ecosystem of digital services that will expand the brand’s reach and influence. We will focus on creating new experiences for their loyal customers and deliver innovative campaigns throughout the year.”
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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