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Agency News

From tradition to transformation: The evolving role of women CFOs in Indian advertising

The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go.

Agency News

Infectious Advertising introduces Epidemik Content

Shabbir Motiwala, Head of Epidemik Content, said: "My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility."

Agency News

Sociowash secures the creative mandate for inDrive

This strategic collaboration with Sociowash aims to accelerate brand awareness & expansion in the Indian market through social media.

Brand Makers

IPG Mediabrands chief Shashi Sinha's succession plan revealed; 'It has to be an insider...'

In a candid chat with Storyboard18, IPG Mediabrands India chief Shashi Sinha revealed his succession plan for the first time as he shared his outlook on cultivating talent.

Advertising

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that's what has started happening in the last few years.”

Advertising

Leading auto battery brand Amaron's creative business on pitch: Exclusive

Battery major Amaron's creative account is up for grabs, as per sources. The incumbent ad agency is Ogilvy, which has been associated with the brand for over two decades.

Advertising

Indian creativity going global?: A 2023 Coke Brazil campaign seems to be inspired by a 2019 Swiggy activation

Coca-Cola and Ogilvy's 2023 Magic Audios campaign for the Brazil market appeared again on social media recently, prompting Indian viewers to highlight the similarity between the Coke campaign and a Swiggy activation that was done five years ago by Dentsu Webchutney.

Agency News

Embracing change and suffering for transformation: Dentsu’s Jean Lin

A few months ago, Dentsu launched its Global Practices structure, headed by Jean Lin. The idea was to bring an integrated client-facing unit.

Agency News

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

Sumit Agrawal, Head of Finance, Cheil India, says, “As large media groups have resorted to inorganic growth opportunities to fast track their growth and sharpen their service offerings, the CFO has a key role to enable organic and inorganic growth opportunities”.

Advertising

Omnicom Q1 2024 Results: Revenue of $3.6 bn, with organic growth of 4.0 percent

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.

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