AD-AGENCY

Agency News

WPP India reports 5.4% decline in revenue for Q4, full-year growth at 2.8%

WPP's full-year revenue in India grew by 2.8%. However, the global business saw an overall revenue decline of 0.7%.

Brand Makers

Nas Daily: '1000 Media' is no traditional agency, aim to disrupt traditional marketing firms

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency '1000 Media' in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes '1000 Media' agile and tech-forward.

Advertising

Ogilvy's Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Advertising

Big Breaks: Adland's major account moves and pitches of 2024

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Advertising

Promoters buy out US fund's stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.

How it Works

Are megalithic advertising holdcos killing agencies?

Omnicom's global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

Agency News

Havas becomes independent entity after demerger with Vivendi

Yannick Bolloré approved the separation of Havas, sister companies Canal+, and Louis Hachette Group from Vivendi this month. Havas has been under Vivendi's management since its acquisition in 2017

Advertising

Omnicom-IPG Deal: Will it reshape the ad order in India?

Omnicom may be larger globally, but in India, IPG has a robust presence with brands like IPG Mediabrands, McCann, Lowe Lintas and FCB. But rival holdco WPP sits pretty on top of the ad order in India.

Brand Makers

Blockbuster Ad Deal: Omnicom's takeover of IPG to reset global order

Omnicom Group is set to acquire Interpublic Group, in a deal that creates the world’s largest agency group. But what really is the big deal?

Advertising

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

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