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Madison Media completes the 100% acquisition of HiveMinds
Deepti Bhadauria who was the earlier Chief Strategy Officer and an integral part of the leadership team for the last 5 years, driving growth will take over as CEO.
Jyothirmayee JT, Founder will continue in an advisory role within Hiveminds.
Madison Media has announced that it has completed the 100% acquisition of Hiveminds, the performance specialist agency it had acquired 51% stake in 2017.
Deepti Bhadauria who was the earlier Chief Strategy Officer and an integral part of the leadership team for the last 5 years, driving growth will take over as CEO. Jyothirmayee JT, Founder will continue in an advisory role within Hiveminds. Bhadauria will report to Ajit Varghese, newly appointed Partner & Group CEO, Madison Media. Under Jyothirmayee’s leadership, HiveMinds has seen a revenue growth of 12x since 2017 while serving over 100 clients. The agency has built strong expertise in e-commerce and digital marketing. HiveMinds is also recognized for its advanced martech capabilities, having developed tools for measurement, attribution and campaign management across retail and digital media. Jyothirmayee JT, Founder, HiveMinds, said, “It's been my greatest privilege as a founder to build HiveMinds from a bootstrapped startup into a digital marketing powerhouse. Deepti’s deep understanding of our company’s DNA ensures that HiveMinds' legacy of delivering exceptional results will continue stronger than ever.”
Deepti Bhadauria, Partner & CEO, HiveMinds, added, “Jyothi’s visionary leadership has shaped HiveMinds into an organization that consistently sets new benchmarks in performance, innovation, and talent development. As we move into the next phase, my focus is on amplifying this impact—delivering greater value, sharper innovation, and measurable outcomes that strengthen our clients’ market leadership.”
Ajit Varghese, Partner & Group CEO Madison Media & OOH, said, “With this full acquisition, Madison is uniquely positioned to offer clients an integrated model that brings together brand building and performance marketing. As businesses increasingly seek measurable impact alongside strong brand equity, we are bridging the gap between storytelling and commerce. This convergence allows us to play across the full consumer funnel, from awareness to conversion. Our goal is to create future-ready solutions that deliver both growth and trust for clients.”
Sam Balsara, Chairman, Madison World, said, “I am immensely proud of what HiveMinds has been able to achieve in the last 8 years and the unique position it holds in the industry. I can see HiveMinds grow from strength to strength in the coming years.”
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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