AGENCY-NEWS

Agency News

McDonald’s India (South & West) appoints Starcom as media agency

The mandate was earlier with Madison World since past two decades, the agency shift comes at a time of continued growth for Westlife Foodworld.

Advertising

End of an Era: GroupM is retired as WPP attempts to usher in a new age with WPP Media

GroupM's rebrand to WPP Media marks the death of a media giant and the birth of an AI-era powerhouse.

Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

As global networks evolve into leaner, more integrated entities, the Indian advertising industry finds itself at a pivotal juncture.

Agency News

Dentsu X India bags Okaya Power's integrated media mandate

As per the mandate, dentsu X – the data and tech-driven agency from dentsu India – will spearhead media planning, strategy, and investment management across platforms.

Agency News

McCann Worldgroup leads Indian Wins at D&AD Awards 2025

The Prasoon Joshi-led ad agency McCann Worldgroup India won four awards and earned three shortlists at the prestigious D&AD Awards 2025.

Agency News

Goafest 2025: Wavemaker named Media Agency of the Year at 2025 ABBY Awards

Wavemaker clinched the title of Media Agency of the Year at the 2025 ABBY Awards, leading with 124 points and a sweep of top honors across multiple categories.

Agency News

Ogilvy APAC unifies social media offering under Social@Ogilvy banner

This move touches upon the growing demand for social-first marketing and streamlines Social@Ogilvy's offering across brand strategy, paid social, social commerce and influencer marketing, stated reports.

Agency News

Tinder appoints Adtomica as Agency on Record

Adtomica collaborated on the creative direction for the “Move On” campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode.

Advertising

McCann Worldgroup India wins a Silver, Bronze and 5 Merit awards at Oneshow Awards 2025

The agency’s campaign “Fit My Feet” for Buckaroo Footwear was awarded a Silver in the IP & Product Design category and a Bronze in Health & Wellness, along with four Merit Awards. In addition, the campaign “Dabba Savings Account” for ESAF Small Finance Bank earned a Merit Award in the Direct Marketing category.

Agency News

Madison Media Alpha wins Media AOR for Zouk

The appointment comes at a time when Zouk’s high-impact brand campaign already live across major platforms, including the ongoing IPL, Connected TV, Google and Meta.

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