AGENCY-NEWS

Agency News

Danone, Hindustan Unilever, Haleon and Godrej Consumer Products shine at Kantar India’s Creative Effectiveness Awards

The top-performing brands this year include Godrej Consumer Products, Hindustan Unilever, Haleon and Danone, with creative agencies such as Ogilvy, FCB and Godrej Lightbox behind some of the most celebrated work.

Agency News

Madison Media Sigma wins Media AOR of The Sleep Company

The agency will be responsible for traditional media mandate that includes television and print.

Agency News

Haleon initiates a global creative agency review

The aim is to streamline work, which is currently spread across three ad holding companies: WPP, Interpublic Group (IPG), and Publicis Groupe.

Agency News

Madison Media Plus wins media mandate for Strch

The account was won in a multi-agency pitch and the agency will be managing the entire media mandate for the brand.

Advertising

Amid AI upheaval, advertising leaders seek balance between talent and technology

As AI-driven layoffs ripple through the tech sector, advertising leaders say embracing AI alongside skilled talent, not fearing it, is key to staying ahead.

Agency News

Madison Media Omega wins media mandate for Farmley

This partnership comes at a pivotal moment as Farmley aims to light up Tamil Nadu with its vibrant snacking portfolio.

Advertising

Ad holding giants go on a shopping spree for Influencer Marketing firms

Global ad giants like Publicis and WPP are rapidly acquiring influencer marketing firms as social media-driven campaigns become central to brands' digital strategies.

Agency News

Havas Media Network's Arena India bags the integrated media mandate for realme

With this win, Arena India has not only retained its existing business with realme but has also expanded the partnership to include the full-funnel integrated mandate spanning traditional, digital, and strategic partnerships.

Agency News

Bajaj Auto appoints AdGlobal360 to run pan-India hyperlocal marketing

Within three months of the partnership, all KTM and Triumph dealerships across India have been onboarded onto AGL’s proprietary hyperlocal platform, Glocal360.

Advertising

When Fevicol ‘Bus’ ad stuck its way to a Silver Lion at Cannes Lions 2002

A rickety desert bus, an inspired filmmaker and a clever twist turned Fevicol’s 2002 ad into a timeless symbol of unbreakable bonds in Indian advertising.

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