Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Oppo India gives its media mandate to PHD India
The responsibilities of the agency will include supporting Oppo India's growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.
The mandate was won following a multi-agency pitch.
Consumer electronics company Oppo India handed over its integrated media mandate to PHD India, a media marketing and communications agency. The mandate was won following a multi-agency pitch.
The responsibilities of the agency will include supporting Oppo India's growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.
As per Monaz Todywalla, chief executive officer PHD India, in a conversation with Storyboard18 in 2023, she stated, "There’s no discounting the fact that digital today is an integral part of a consumer’s journey. With more touch points, spending increases on digital platforms. Digital marketing has been critical these past few years helping marketers sail through the pandemic and difficult business conditions - digitizing products and services, connecting with consumers across new avenues and driving revenue. Brands are now looking to deepen their gains in this space by mastering data-driven and forward-leaning opportunities as they look to the future. It will be interesting to see where we go from here."
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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