Patriotism meets creativity: Ads that capture the essence of patriotism

Brands across India have unveiled heartfelt and creative campaigns celebrating the spirit of freedom. From emotional storytelling to powerful visuals, these ads have struck a chord with audiences everywhere. Here’s a look at some ads that capture the spirit of patriotism - the ones that not only grab attention but also leave a lasting impact.

1. Tata Tea Premium

In this campaign, Tata Tea celebrates Desh ki Jhanki - a beautiful glimpse of India’s heritage and progress. The journey begins in Haryana, showcasing its strong wrestling culture, then moves to Uttar Pradesh with the Taj Mahal, Red Fort, and their deep significance.

In Delhi, it reflects on our progress from the India Gate era to modern towers. Odisha comes alive with its temples, lakes, and hockey pride. The ad then highlights India’s growing roads and infrastructure before moving through the cultural richness of Madhya Pradesh, Karnataka, Assam, and Rajasthan - showing how far our country has come, together and stronger.

2. Amul

Amul takes viewers on a nostalgic ride through India’s 75-year-old journey of freedom and identity in this striking campaign. The ad opens with old newspaper clippings announcing India as a sovereign, democratic republic. It then celebrates how the nation built its own identity - from the bread we baked to the butter that became a household favourite, and the ice creams that spread sweetness across states.

The story moves to 1992, when globalisation brought big changes to markets and lifestyles. Finally, it highlights the Aadhaar revolution, marking a new era where India stepped forward with a unique identity for all.

3. Asian Paints

Asian Paints takes a sentimental take on India’s 78th year of freedom in the "Har Ghar Garv Se Kehta Hai" campaign by showing how every home holds the spirit of its people. Every wall, every corner, reflects pride and love for the nation. The message is simple: behind every door lives a proud Indian, and every home has its own story of courage and pride.

4. Godrej

Godrej celebrates the dreams and wishes of 140 crore Indians with the #AsYouWishIndia campaign. The ad shows how Godrej has been part of every life stage - from kids asking for something tasty to toddlers sleeping peacefully thanks to mosquito repellents.

It helps farmers with crop enhancers, gives young people confidence with natural hair colour, keeps summers cool with air conditioners, and protects health with handwash. It even offers insurance for life’s uncertainties. The message is clear - Godrej has fulfilled the wishes, expectations, and dreams of every Indian.

5. JSW Paints

JSW Paints spins up a sentimental yet striking punch in this heart-warming campaign. The premise sets with two people painting a wall from opposite sides - one in saffron, the other in green. Passers-by react differently: some curious, some unfazed, and some genuinely concerned.

A few think they’re wasting time; others admire their effort. Slowly, the colours meet in the middle, forming the Indian flag. The ad ends with a powerful message that sums the entire idea - "Jab Rang Azad Honge, Tabhi Toh Desh Khubsoorat Hoga".

6. Vedanta Aluminium

Vedanta Aluminium's "Azadi Ka Asli Matlab" campaign begins with a curious query - what does independence mean to you?" For some, it’s completing daily tasks without obstacles.

For others, it’s breaking free from restrictions. It might be the freedom to travel by train to meet loved ones sooner, or the freedom from fear to sleep peacefully at night.

For many, it’s the chance to pursue their dreams. For some, it’s escaping poverty, building a better life, and creating greener infrastructure for a stronger India. These various forms of freedom unite to make us self-reliant, reminding us that true independence empowers every citizen in their own way.

7. Liberty Shoes

This Independence Day ad by Liberty Shoes highlights how true freedom lies in everyday actions, not just words. It shows moment where people could choose kindness instead of judgment. It also depicts how appearances can be misleading, but we should not judge immediately, rather pause and reflect, and offer compassion. The ad's message hits the spot: small acts of compassion and understanding reflect the truest pride in being Indian.

8. Axis Bank

Axis Bank celebrates how everyone can find their own India in unique ways in this beautiful campaign. The campaign recalls how Vasco da Gama discovered India in 1498, and today, Indians are still discovering their own version of India. Glimpses include of a girl acknowledging her mispronounced name; people sharing meals with full zest and respect, exploring adventures, enjoying peaceful moments, or connecting through different cultures.

9. Bajaj Avenger

The Independence Day ad by Bajaj Avenger sends a strong message about #NoPlasticPatriotism. It shows a biker refusing to buy small plastic flags from sellers along his journey. His choice isn’t about disrespect - it is about caring for the country in another way.

As he rides ahead, he reaches a cliff with a large Indian flag and notices litter scattered around. He collects the waste and disposes of it properly. The ad reminds us that patriotism is not just about waving flags - it is about protecting the environment and respecting the nation by keeping it clean, not just on an occasion, but everyday.

10. Air India

The Independence Day ad by Air India shares an inspiring message: "India se hoga." It shows examples of a young girl struggling academically with her family doubting her, a man facing workplace challenges, and a boy trying to prove his credibility in sports. Despite adversity, each of them succeed.

The ad ends with an aircraft taking flight, symbolising dreams turning into reality. It’s a creative blend to India’s never-say-never spirit - no matter how many say “Nahi hoga!"