Digital
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Accenture Song appoints Arun Kumar as Global Head - Data and AI
Arun Kumar, who joins Accenture Song after a period of independent consultancy, will report to Baiju Shah, global chief strategy officer, Accenture Song.
Before venturing into independent consultancy, Arun Kumar was the chief data and marketing technology officer at Interpublic Group (IPG). (Image source: lbbonline)
Accenture Song, a tech powered creative group, has roped in Arun Kumar as the global head of data and artificial intelligence.
Kumar, who joins Accenture Song after a period of independent consultancy, will report to Baiju Shah, global chief strategy officer, Accenture Song.
Before venturing into independent consultancy, Kumar was the chief data and marketing technology officer at Interpublic Group (IPG).
In that role, he was responsible for developing its data and technology solutions globally and growing its addressable media buying practice, stated a media report. Further, he was also involved in IPG’s major acquisitions.
On September 2, Mark Green, who was the co-founder and chief executive officer of Australia based creative agency, The Monkeys and who currently leads Accenture Song's Australia and New Zealand operations as president, has been named the global CEO of Droga5. He will assume the role starting in October 2024 and will relocate to New York city.
Read More: Droga5 names Mark Green as its global CEO
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