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Tech layoffs 2025: The biggest job cuts in Silicon Valley and beyond
Blue Star re-designates VS Ashok as EVP, Customer Experience and ESG
Blue Star had also announced the appointment of Arun Rajan as group chief human resources officer with effect from February 17, 2025.
VS Ashok joined the company as a trainee engineer in 1992 in Bangalore Office. He is B Tech in Mechanical Engineering from College of Engineering, Trivandrum. He has also done post graduate diploma in marketing management.
Blue Star has announced the appointment of Arun Rajan as group chief human resources officer with effect from February 17, 2025. V S Ashok, chief human resources officer of the company has been re-designated as executive vice president, customer experience and ESG with effect from March 1, 2025.
Rajan is a graduate in commerce with a post graduate diploma in management from Symbiosis Centre for Management and Human Resource Development, with around 21 years of career as a human resources management professional. His last assignment was head, human resources of Pantaloons & Style Up, Aditya Birla Fashion & Retail.
Ashok joined the company as a trainee engineer in 1992 in Bangalore Office. He is B Tech in Mechanical Engineering from College of Engineering, Trivandrum. He has also done post graduate diploma in marketing management.
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The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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