Brand Makers
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Cheil Worldwide's Global CCO Malcolm Poynton steps down
Malcolm Poynton began his career in the creative division at HKM/Rialto, and then OMON, Green Girl Publishing, The Campaign Palace, M&C Saatchi London, Saatchi & Saatchi, Ogilvy UK and SapientNitro.
Under Malcolm Poynton’s creative leadership, campaigns for Adidas, American Express, British Airways, Coca-Cola, Dove, Foot Locker, IBM, Sky TV, Toyota, Vodafone and Samsung have resulted in favourable business results.
Malcolm Poynton, who led Cheil Worldwide as global chief creative officer, is stepping down from his position. He had taken up the position in January 2015.
He began his career in the creative division at HKM/Rialto, and then OMON, Green Girl Publishing, The Campaign Palace, M&C Saatchi London, Saatchi & Saatchi, Ogilvy UK and SapientNitro.
Under Poynton’s creative leadership, campaigns for Adidas, American Express, British Airways, Coca-Cola, Dove, Foot Locker, IBM, Sky TV, Toyota, Vodafone and Samsung have resulted in favourable business results.
Poynton is also a trustee and board member of D&AD. He sits on the advisory board of WARC and is a patron of C.A.L.M., the UK's Institute of Contemporary Art and Royal Academy of Art.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.