Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Omnicom wins creative mandate of Air India Express
Meanwhile, flagship brand Air India’s creative mandate is with McCann Worldgroup.
Last year, Air India had started the rollout of its new global brand identity across touchpoints. (Image source: Moneycontrol)
Omnicom has won the creative mandate of Air India Express, as confirmed to Storyboard18.
It was a multi-agency pitch where the company wanted to rebuild the brand identity and come up with content to appeal to the new-age audiences.
Meanwhile, last year, the flagship airline Air India had started the rollout of its new global brand identity across touchpoints. The airline major has begun the exercise with a full switch across digital and online channels and rebranding at Delhi and Mumbai airports. It had announced its new brand identity in August this year.
The new look features Air India's new brand colours, including Air India red, aubergine, rose gold, and accents of gold. The Tata Group-owned airline announced that starting with Delhi and Mumbai airports, guests will begin to see the new branding at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards.
Recently, Air India also revealed new uniforms for its cabin and cockpit crews, designed by Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India's first Airbus A350.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.