Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
DDB Mudra’s creative head Pallavi Chakravarti resigns
Chakravarti confirmed the news to Storyboard18. However, she didn’t comment on her next move.
Pallavi Chakravarti was responsible for driving DDB Mudra’s creative offerings.
DDB Mudra's creative head of the West Pallavi Chakravarti has resigned. Chakravarti confirmed the news to Storyboard18. However, she didn’t comment on her next move.
Chakravarti was responsible for driving DDB Mudra’s creative offerings. Prior to this, she was with Taproot Dentsu, where she led the creative function for the agency’s Mumbai division as executive creative director. In a career spanning over 18 years, Chakravarti has been instrumental in building effective brand campaigns across categories and has closely worked with brands like Facebook, Airtel, Parle, Uber, Pepsi, among others. Chakravarti has worked with ad agencies like Grey Group, Wunderman Thompson, and Saatchi & Saatchi.
According to media reports, Anand Murty, national strategy head of the agency has also moved on. Murty joined DDB Mudra in 2021. Earlier this year, he was elevated to national strategy head of the agency. In the past, Murty has assosicated with agencies like Taproot Dentsu and Ogilvy India. He has also worked with Reckitt Benckiser.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.