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Michael Burke, a longtime executive of LVMH, a luxury good conglomerate, has been named the chairman and chief executive officer of LVMH Americas.
In this role, Burke will report to managing director Stephane Bianchi. Anish Melwani, CEO, LVMH, and Davide Marcovitch, president, LVMH Latin America will report to him, stated a media report.
Burke's appointment comes as the luxury industry faces a deep downturn, with economic pressures and price fatigue weighing on appetite for high-end goods in China and the United States, highlighted a media report.
In his four decades career of working with Bernard Arnault, LVMH's chairman and CEO, Burke has held top management positions at Dior, Fendi, Bulgari and Louis Vuitton.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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