Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
FCB India, part of the FCB Group agencies in India, today announces the appointment of Ashima Mehra as the new chief executive officer.
Mehra has over two decades of experience building new-age brands. With a background spanning creative roles to strategic account management, she possesses a unique blend of creativity, strategic insight, and client-focused expertise working not just at advertising agencies but also with noteworthy companies such as Reckitt and Godfrey Philips.
As FCB India's new CEO, she will be responsible for overseeing the agency's operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.
Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.