Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
FCB India, part of the FCB Group agencies in India, appointed Mayuresh Dubhashi as the new chief creative officer.
Dubhashi brings over twenty years in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc.
Dubhashi's work has been consistently recognized and celebrated at national and international award shows, including multiple Grand Prix. His Oreo #BringBack2011 campaign was not only a creative success but also recognised as India's most-awarded campaign for 2023 by WARC.
As the new CCO, Dubhashi will be at the forefront of FCB India's creative efforts, partnering closely with FCB India's CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India's creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.