Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
FCB names Andrés Ordóñez as Global CCO; replacing Susan Credle, now IPG creative advisor
Andrés Ordóñez previously served as the Chief Creative Officer at FCB’s Chicago office.
During his tenure at FCB Chicago, which started in 2019, the Columbia native Andres Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.
FCB has named Andrés Ordóñez as its new Global Chief Creative Officer bolstering its creative leadership, as Susan Credle, the former Global Chief Creative Officer, takes on the role of creative advisor for FCB’s parent company, Interpublic Group.
Ordóñez's appointment signifies the agency’s commitment to fostering creativity and driving business growth on a global scale. He previously served as the Chief Creative Officer at FCB’s Chicago office.
During his tenure at FCB Chicago, which started in 2019, the Columbia native Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.
In his new capacity, Ordóñez aims to strengthen FCB’s global network and reinforce the pivotal role of creativity in driving business success. Collaborating closely with Tyler Turnbull, the Global CEO of FCB, Ordóñez intends to cultivate a diverse and inclusive creative environment that fosters innovation and excellence.
Read More: FCB’s Swati Bhattacharya on her way out?
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.