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Gaurav Seth, who is the head of PivotConsult, the strategic consulting arm of PivotRoots which merged into CSA India, has been appointed as managing partner to lead CSA India’s operations. CSA India is the Indian arm of global technology, data, and analytics division of Havas,
Seth, who will be based out of Mumbai, will report to Shibu Shivanandan, CEO and founder of PivotRoots.
Seth, who began his career CHIP Infomedia went on to work across CNBC-TV18, Komli Media, Lotame and LS Digital Group.
At LS Digital, as the vice president - data solutions, Seth looked into owing and driving the program for data driven marketing solutions, and helping customers build marketing use cases to grow their business.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.