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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
HeroMoto’s marketing push | TN to regulate RMG industry | CMOs from adland
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Hero MotoCorp plans to invest heavily in marketing and create 'power brands' Hero MotoCorp will be focusing on marketing investment to create 'power brands'. "Now is the time to ramp up brand building, brand awareness and communication around these brands," said CEO Niranjan Gupta. Read more
No further consultations: TN online gaming authority set to enforce strict rules for RMG industry
Storyboard18 was the first to report that N. Muruganandam, Chief Secretary of the Tamil Nadu government, had hinted at regulating certain games, citing concerns over the growing addiction to online gaming among children and its harmful effects. Read more
From adland to CMO chair: CXOs at companies excel after successful stints in advertising Storyboard18 tracks the professional trajectory of some of the leading CXOs, who have honed their skills in advertising before making a successful switch to branding. Read moreEssenceMediacom’s Sonali Malaviya quits the WPP-owned media agency Sonali Malaviya had stints across Roy Morgan Research, PHD, MindShare, Twitter, Colorbar etc. Read more
CBFC unveils updated film certification system; introduces five new categories - U, UA 7+, UA 13+, UA 16+, A The new system is designed to help parents make more informed decisions about what content is suitable for their children, considering factors like violence, intimacy, horror, or mature themes. Read more
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.