Brand Makers
Dil Ka Jod Hai, Tootega Nahin
HeroMoto’s marketing push | TN to regulate RMG industry | CMOs from adland
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Hero MotoCorp plans to invest heavily in marketing and create 'power brands' Hero MotoCorp will be focusing on marketing investment to create 'power brands'. "Now is the time to ramp up brand building, brand awareness and communication around these brands," said CEO Niranjan Gupta. Read more
No further consultations: TN online gaming authority set to enforce strict rules for RMG industry
Storyboard18 was the first to report that N. Muruganandam, Chief Secretary of the Tamil Nadu government, had hinted at regulating certain games, citing concerns over the growing addiction to online gaming among children and its harmful effects. Read more
From adland to CMO chair: CXOs at companies excel after successful stints in advertising Storyboard18 tracks the professional trajectory of some of the leading CXOs, who have honed their skills in advertising before making a successful switch to branding. Read moreEssenceMediacom’s Sonali Malaviya quits the WPP-owned media agency Sonali Malaviya had stints across Roy Morgan Research, PHD, MindShare, Twitter, Colorbar etc. Read more
CBFC unveils updated film certification system; introduces five new categories - U, UA 7+, UA 13+, UA 16+, A The new system is designed to help parents make more informed decisions about what content is suitable for their children, considering factors like violence, intimacy, horror, or mature themes. Read more
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.