Advertising
Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
Anuja Mishra, who led Mamaearth-owner Honasa Consumer as the chief marketing officer, has tendered her resignation. This is with effect from closure of business hours on June 30, 2025. During her tenure, Mishra built new age brands for millennials and Gen Z.
Mishra began her career as a summer intern at Reckitt Benckiser, and then moved to Nestle as a national account manager. She led Hewitt Associates as a consultant and then moved to PepsiCo as a market development manager for the northern region. She was later elevated to associate marketing director and category head - flavours (7Up and Mirinda).
Mishra also worked at Godrej Consumer Products Limited where she was the vice president and head of marketing - personal care and hygiene.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreDiscover Arattai, Zoho’s made-in-India messaging app. Features, privacy, user growth, and how it compares to WhatsApp in 2025.