Digital
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L'Oréal Professionnel's marketing head Aditi Anand quits
Aditi Anand began her career at Bharti Airtel and went on to work across Flipkart, Micromax Informatics, HMD Global and The Coca-Cola Company.
As the head - creative strategy for Coca-Cola, India and South West Asia, Anand led Creative Strategy for Coke in India and Southwest Asia. In this role, I was responsible for translating the Brand and Business strategy into a Consumer Strategy and communicating the same through rich, immersive platform ideas.
Aditi Anand, who led L'Oréal Professionnel as general manager - marketing, is moving on from the company.
She stated, "Earlier this week, I took my final flight to Mumbai. Over the last two years, I have taken more than 200 weekly flights between Delhi and Mumbai, flying out of Delhi every Sunday and returning on Thursday. Friends, family, and well-wishers have often asked me how I did this week-on-week for two straight years. How have I not burnt out? Why am I not angry or, worse, sick? “It’s all in the mind”," has been my standard response.
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She further added, "As I start my final countdown, I intend to spend the next few weeks practicing JOMO, unwinding, and preparing to step into a brand-new life."
Anand began her career at Bharti Airtel and went on to work across Flipkart, Micromax Informatics, HMD Global and The Coca-Cola Company.
As the head - creative strategy for Coca-Cola, India and South West Asia, Anand led Creative Strategy for Coke in India and Southwest Asia. In this role, I was responsible for translating the Brand and Business strategy into a Consumer Strategy and communicating the same through rich, immersive platform ideas.
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