Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Kedar Apte, who led Mahindra Group as chief of international operations - Farm Equipment Sector, has been elevated to the position of senior vice president and head of charging infrastructure (auto and farm sector) where his role will be effective from October 1, 2024.
Apte began his career as an area sales manager at Hindustan Unilever and went on to hold various roles in different capacities. As an area sales manager, he led a team of 15 HUL executives to manage distribution infrastructure (70 Distributors) to execute sales plan and meet the Sales targets.
As a marketing manager where he handled the popular soaps portfolio, he was responsible for the delivery of its market share and sales targets.
At Castrol India, as the vice president - marketing, he led Castrol India marketing for B2C as well as B2B. He led a team of 25+ marketing team members to develop and execute innovative marketing campaigns for consumers and influencers.
After stints at HUL and Castrol India, he joined bp as the chief marketing officer.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.