Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Microsoft Xbox Jerret West to join Roblox as chief marketing officer
During his tenure, Jerret West oversaw all marketing efforts for gaming across the company, including a 200-person global team and over half a billion dollars in marketing spend. His team developed marketing strategies for games, hardware, and services such as Game Pass and Series S/X consoles across the gaming division.
Jerret West began his career at Avenue A and went on to work across American Express and Netflix.
Jerret West, who led Microsoft's Xbox as marketing chief, will be joining gaming platform Roblox as chief marketing officer.
During his tenure, West oversaw all marketing efforts for gaming across the company, including a 200-person global team and over half a billion dollars in marketing spend. His team developed marketing strategies for games, hardware, and services such as Game Pass and Series S/X consoles across the gaming division.
He began his career at Avenue A and went on to work across American Express and Netflix.
As the vice president - digital marketing at American Express, West managed the digital marketing for American Express' consumer travel business. Amex Travel is a leading provider in the competitive travel market, focused on revenue and enhancing card member benefits. His role was to expand our presence on new digital platforms, including mobile and tablet, while maximizing our presence in traditional digital channels. This included overseeing the team's efforts in display, paid search, affiliate, SEO, and email list management.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.