MRF Tyres appoints Pratip Francis as general manager - advertising and digital marketing

Pratip Francis will lead brand management across, above the line (ATL), below the line (BTL), digital and public relations.

By  Storyboard18| Sep 4, 2023 1:57 PM
Pratip Francis started his career at Haier as assistant manager - sales and marketing.

MRF Tyres brings Pratip Francis on board as general manager - advertising and digital marketing. His mandate will include leading the brand management across, above the line (ATL), below the line (BTL), digital and public relations.

Francis started his career at Haier as assistant manager - sales and marketing. Then, he moved to Kohler Co and worked across Schneider Electric, Delta Faucet Company and GROHE.

First Published onSep 4, 2023 1:57 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.