Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Nikhil Sharma joins Perfetti Van Melle India as managing director
Storyboard18 broke the news on January 30. Nikhil Sharma was perviously the managing director of Perfetti Van Melle Vietnam.
Storyboard18 broke the news on January 30.
Nikhil Sharma has joined Italian confectionery major Perfetti Van Melle as its new managing director for the India market. Storyboard18 broke the news on January 30.
Sharma was perviously the managing director of Perfetti Van Melle Vietnam.
Sharma’s journey began with Perfetti Van Melle (PVM) in 1999 as a Management Trainee, serving various roles in Sales and Marketing. He was heading the Marketing function in 2012. From 2015 he moved to General Management and went overseas to head PVM Philippines, followed by being appointed the Managing Director of PVM Vietnam.
During his previous stint in India, under his leadership, PVM launched several successful campaigns - Alpenliebe Kajol & the Crocodile, Re-launch of Big Babol ads, Chlormint Salman Khan campaign of Dobara mat Poochna and Lollipops – Lagey Raho to mention a few.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.