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Hybrid content studio and digital agency The Content Lab has appointed Karthik Krishnan as executive creative director.
Prior to this, Krishnan was with Ogilvy India as a creative director for three years. At Ogilvy, Krishnan handled the creative mandate for brands like Cadbury Silk, Cadbury Bournville, Cadbury Dairy Milk, Cadbury Bites, Cadbury Desserts Corner, Marico Set Wet, HUL Love & Care.
He has an experience of 18 years and has worked with companies like Spanco BPO and Cactus Communications. Krishnan has also worked at Interface Business Solutions and Isobar. He was the content head - brand collaborations at Terribly Tiny Tales. Previously, Krishnan was also the creative director of The Digital Street.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.