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Pravis, a marketing agency, has appointed Ritu Sharda as its Partner and Chief Creative Officer. She brings over two decades of experience and joins from Ogilvy, where she led several iconic and award-winning campaigns.
In her new role, Sharda will drive Pravis’ creative strategy, integrating brand-building with performance marketing to solve business challenges.
With 24 years in the industry, she has worked with major brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, and more.
Her appointment marks a significant step for Pravis as it strengthens its creative leadership.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.