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Pravis, a marketing agency, has appointed Ritu Sharda as its Partner and Chief Creative Officer. She brings over two decades of experience and joins from Ogilvy, where she led several iconic and award-winning campaigns.
In her new role, Sharda will drive Pravis’ creative strategy, integrating brand-building with performance marketing to solve business challenges.
With 24 years in the industry, she has worked with major brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, and more.
Her appointment marks a significant step for Pravis as it strengthens its creative leadership.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.