Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Pooja Asar, who led Paytm as vice president - marketing, has joined Tata Passenger Electric Mobility as head of marketing.
She started her career at Kotak Mahindra Bank and went on to work at Unilever too.
She has managed large brands in foods (Kissan, Knorr, Hellmann's Annapurna) & beauty segment ( Glow & lovely erstwhile Fair & Lovely) across South Asia, SE Asia & Middle East. She has demonstrated capability in driving new category innovations as well as scaling large established brands by leveraging emerging market trends & developing winning marketing campaigns impacting brand power & equity.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.