Brand Makers
Dil Ka Jod Hai, Tootega Nahin

Prateek Malpani, who led Wakefit as head - brand and media, has moved on from his respective role.
He said, “Signing out from Wakefit but leaving a piece of my heart behind. Nothing but gratitude that the universe aligned and put me at the right place, right time and most importantly with the right people to give me the most rewarding and exciting 27 months of my decade long career. The only place where I understood not once, but multiple times on what it means to truly go "viral" and it wouldn't have been possible if people did not provide the right environment for it.”
Malpani began his career at Indus Valley Partners, and went on to work across companies like Shiksha.com, redBus, Cure.Fit and Vedantu.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreFrom OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.