Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Prateek Malpani moves on from Wakefit
His next move is unknown.
Prateek Malpani began his career at Indus Valley Partners, and went on to work across companies like Shiksha.com, redBus, Cure.Fit and Vedantu.
Prateek Malpani, who led Wakefit as head - brand and media, has moved on from his respective role.
He said, “Signing out from Wakefit but leaving a piece of my heart behind. Nothing but gratitude that the universe aligned and put me at the right place, right time and most importantly with the right people to give me the most rewarding and exciting 27 months of my decade long career. The only place where I understood not once, but multiple times on what it means to truly go "viral" and it wouldn't have been possible if people did not provide the right environment for it.”
Malpani began his career at Indus Valley Partners, and went on to work across companies like Shiksha.com, redBus, Cure.Fit and Vedantu.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.