Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Prime Video names Divij Sharma as the Head of Customer Engagement
Previously, Divij Sharma led Amazon as senior manager, Alexa marketing and business intelligence.
In his previous role, Divij Sharma led marketing and insights for Amazon Alexa in India. He spearheaded innovative features and partnerships, expanding Alexa's presence across diverse device ecosystems.
Divij Sharma, who led Amazon as senior manager, Alexa marketing and business intelligence, has been named the head of customer engagement at Prime Video and Amazon MGM Studios.
His expertise spans across user acquisition, retention, and customer lifecycle management, all driven by data-backed growth algorithms and consumer insights.
Sharma began his career at McKinsey & Company as an intern and was elevated to junior analyst. Then, he joined Amazon as a key account manager, and has held various positions in different capacities in his 11 year stint.
In his previous role, Sharma led marketing and insights for Amazon Alexa in India. He spearheaded innovative features and partnerships, expanding Alexa's presence across diverse device ecosystems.
He led the overall marketing function for Alexa India, encompassing user growth and retention, performance marketing, brand and partner marketing, and drove go-to-market for strategic Alexa features from research, pricing, positioning, digital & ATL/BTL marketing to scaling user adoption levels.
He head the insights team for CX and engagement; developed frameworks for business analytics, research and intelligence around business performance data and marketplace trends to understand financial, business, operational and customer implications of Alexa engagement initiatives.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.