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Anil K Pandit, who led Publicis Media as executive vice president - head of programmatic, data, tech, has been elevated to managing partner - data and partnerships. In this role, Pandit will oversee the convergence of data-driven transformation, privacy-safe strategic alliances, and ethical innovation in advertising.
In a note, he shared, "My journey in the world of data has been a fascinating evolution. As EVP - Programmatic Buying, I had a front-row seat to the power of data in action, optimizing campaigns and driving results. I'm thrilled to take this a step further in my new role as Managing Partner - Data Strategy and Partnerships."
Pandit began his career in media houses and then joined Apnapaisa as head - digital business. Then, People Interactive appointed him as branch head - digital. Then, he joined MicroAd as country head.
At Omnicom Media Group, he was elevated to hold the position of vice president - OMG Programmatic, lead - Accuen India. At Publicis Media, Pandit started out as senior vice president - programmatic.
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
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