Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Samyukta Ganesh Iyer has joined Sephora as chief experience officer : vice president and head of marketing. In her new role, she is crafting brand Sephora for the Indian diaspora with a narrative that helps the consumer experience the brand in a truly immersive and meaningful manner. Her skills range from consumer behaviour, integrated marketing, marketing strategy, brand development and storytelling.
Iyer started her career at Grey Worldwide, and went on to work across Hindustan Unilever, Asian Paints, Lumiere Business Solutions, Parle Agro, Unilever, Baskin Robbins and Kaya.
With 16 years of experience, Iyer has looked into the marketing operations of brands such as Frooti, Appy, Digene, Vaseline, Asian paints, Lakme, and Baskin Robbins. She is also the winner of Cannes Young Lion three times in a row.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.