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Anika Malik Wadhera, who led Sirona Hygiene as head of marketing, has joined The Good Glamm Group as group director - marketing.
Wadhera began her career at Module One and went on to work across SapientRazorfish and Guru.com.
As the former associate vice president - digital strategy at SapientRazorfish, Wadhera was responsible for helping brands identify opportunities for digital transformation and meet their marketing goals by developing a multichannel digital marketing strategy.
And, as the former associate vice president - client servicing at SapientRazorfish, Wadhera was responsible for driving key client relationships and business growth by delivering transforming digital solutions to clients using social media marketing, content marketing, mobile marketing, customer experience, video marketing, influencer marketing, etc.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.