Agency News
Why advertising agencies can no longer afford single-sector dependence

Ankita Bharadwaj, who led The Good Glamm Group as head of marketing - Manish Malhotra Beauty, PopXO Beauty & Organic Harvest, has been promoted to the designation of director - brand and marketing.
Bharadwaj started her career with Marico, and went on to work across Reckitt and Organic Harvest.
As the senior brand manager - fabric and home care, Bharadwaj was responsible for managing a 300 crore+ portfolio P&L in the homecare segment across categories of surface, fabric & air care. She developed the new communication for Vanish’s Win in Many Indias strategy, contextualizing laundry problems to sources of business as relevant for respective geographies.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.