Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Neeraj Jha, who led Warner Bros Discovery as head of content and acquisition (sports), has been elevated to the position of director - head of content and acquisition (sports).'
In his past role, Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.
He oversaw branded sales content production and strategy, collaborated with marketing teams to develop campaigns that generated a 25 percent increase in sponsorships and advertising revenue. He developed and implemented programming strategy, syndication, and slot selling initiatives, resulting in a 40 percent increase in viewership and improved market positioning.
Jha started his career as an assistant producer at IMG and went on to work across E- TV network, Zee News, Ten Sports Network and Discovery Inc.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.