Quantum Brief
Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar
Neeraj Jha, who led Warner Bros Discovery as head of content and acquisition (sports), has been elevated to the position of director - head of content and acquisition (sports).'
In his past role, Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.
He oversaw branded sales content production and strategy, collaborated with marketing teams to develop campaigns that generated a 25 percent increase in sponsorships and advertising revenue. He developed and implemented programming strategy, syndication, and slot selling initiatives, resulting in a 40 percent increase in viewership and improved market positioning.
Jha started his career as an assistant producer at IMG and went on to work across E- TV network, Zee News, Ten Sports Network and Discovery Inc.
A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.
Read MoreSony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.