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Hetarth Patel, who led WebEngage as vice president - MEA and managing director - UAE, has been elevated to the position of vice president - growth markets (MEA, Americas, APAC).
Patel began his career at Idea Cellular and went on to work across Comverse, Telenity, Flytxt and Oracle.
As the director - strategy and sales development, strategic accounts ECEMEA at Oracle, Patel headed strategy and sales development for strategic accounts across Eastern and Central Europe, CIS, Russia, Middle East and Africa with a focus on customer experience (CX) portfolio across industries.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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