Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Sumit Sonal, who led Xiaomi Technology as general manager - marketing, has joined Qualcomm as head of marketing. In his new role, Sonal will be responsible for mobile, auto, computer, XR & IoT (Internet of Things).
Sonal began his career at Star News and went on to work across Lintas Media Group, Omnicom Group, HARMAN International, Myntra and Jio. During his stint at Omnicom Group, he assisted the group head in the formulation of offline media strategy. He worked on brands like Intel Semiconductors, Puma India and Base Batteries.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.