Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Sumit Sonal, who led Xiaomi Technology as general manager - marketing, has joined Qualcomm as head of marketing. In his new role, Sonal will be responsible for mobile, auto, computer, XR & IoT (Internet of Things).
Sonal began his career at Star News and went on to work across Lintas Media Group, Omnicom Group, HARMAN International, Myntra and Jio. During his stint at Omnicom Group, he assisted the group head in the formulation of offline media strategy. He worked on brands like Intel Semiconductors, Puma India and Base Batteries.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.