Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Integrated marketing agency, ’Brand Street Integrated’, has acquired digital agency ‘3% Collective’. This collaboration aimed at crafting immersive brand experiences for their clientele would be leveraging the collective expertise of both agencies.
“This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we're on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike,” said Surendra Singh, CEO, Brand Street Integrated.
“Together, we're poised to leverage each other's strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients,” said Pradeep Singh, Co-founder of 3% Collective.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.