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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Online grocery store Tata Digital owned BigBasket and e-commerce company Flipkart have cut down their delivery times over the past two months.
This move comes amidst increasing competition from e-commerce companies such as Blinkit and Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.
In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours.
Flipkart too initiated delivery of products across several categories in 20 cities at no extra cost. BigBasket has replaced its delivery vans with bikes, and its deliveries are done from its dark stores.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.