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Marico aims to grow food biz at 20-25% CAGR, scale to 2x by FY27
Chairman Harsh Mariwala said with the continued impetus to the 4Ds (Diversification, Distribution, Digital, and Diversity), the company is moving fast toward becoming Marico 3.0
his strategic increase in media and marketing investments was aimed at “continually strengthening our franchises and accelerating diversification,” the company noted in its earnings update.
The fast-moving consumer goods (FMCG) company Marico has reported a stable business domestically in the fiscal year 2024, while e-commerce and modern trade contributed to 30% of the Indian business, CEO Saugata Gupta said during the 36th Annual General Meeting (AGM) of the company.
Chairman Harsh Mariwala said with the continued impetus to the 4Ds (Diversification, Distribution, Digital, and Diversity), the company will fast forwardly become Marico 3.0.
Marico has aimed to grow its food business at 20-25% CAGR and scale to 2x of its current scale in FY27.
According to the company's financials, the Premium Personal Care portfolio witnessed healthy momentum, led by the Digital-first portfolio reaching an exit ARR of Rs 450 crore in FY24.
"We will continue to aggressively diversify the portfolio through the scale-up of Foods and Premium Personal Care portfolios while improving profitability parameters in line with our medium-term strategic priorities. Consequently, we expect the domestic revenue share of the Foods and Premium Personal Care portfolios to expand from ~20% currently to 25% by FY27," CEO Gupta said during Marico's AGM.
On implementation of Generative Artificial Intelligence (GenAI) technology, Gupta said investment in new-age technologies has led to "cost optimization and greater agility in responding to market dynamics, improving consumer insight, efficient workflows, faster turnarounds, and greater employee engagement".
Gupta said that the e-commerce business contributed to 11-12% of Marico's domestic business, and exuded confidence that Marico will double its business over the next few years.
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