Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
News18 India takes on Aaj Tak in an outdoor campaign
As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled)* reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.
On the counting day of 2024 Lok Sabha elections, News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of 2024 IPL Finale, which was 10.90 crore.
News18 India has launched an outdoor campaign to showcase its dominance over Aaj Tak on the counting day of 2024 Lok Sabha elections. The outdoor ads installed in prime locations across Delhi-NCR, communicated the leadership of News18 India, targeting its key competitor Aaj Tak.
As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.
On the counting day of 2024 Lok Sabha elections, News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of 2024 IPL Finale, which was 10.90 crore.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.