Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
playR retains title as official global merchandising partner for Mumbai Indians for Tata IPL 2024
Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items.
They aim to be a leading provider of Lifestyle, Sports, and Service Management worldwide.
playR retains title as the Official Global Merchandising Partner of Mumbai Indians for IPL 2024.
Ravi Kukreja, Co-Founder of playR and Director of iCOREts Private Limited, expressed his excitement about the partnership, "We are delighted to collaborate with Mumbai Indians once more. They are cricket legends, and we are thrilled to provide fans with high-quality gear that reflects their passion and loyalty.”
A Mumbai Indians spokesperson said, “As we expand globally, merchandise becomes a powerful bridge connecting us with fans in India and beyond. Our partner playR helps build a universal bond through diverse fan merchandise offerings, transcending borders.”
Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items. playR emphasises building long-term relationships with customers and employees, promoting community service and continuous employee education, and giving back to the community that supports their operations. They aim to be a leading provider of Lifestyle, Sports, and Service Management worldwide.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.