Brand Makers
Dil Ka Jod Hai, Tootega Nahin
PwC India and Meta join forces to scale Generative AI solutions with Llama models
The strategic collaboration aims to democratize AI adoption in India by leveraging Meta's Llama models to develop scalable, enterprise-grade solutions.
"Many of the people in big companies, I think, are downplaying the risk publicly," Hinton stated, adding that this public stance often contradicts their private understanding of the perils. He specifically highlighted Demis Hassabis, CEO of Google DeepMind, as a rare exception, commending him as one of the few who "really do understand the risks and really want to do something about it."
PwC India has announced a strategic collaboration with Meta to expand and scale open-source AI solutions for enterprises and citizen services, utilizing Meta's Llama models. This partnership is set to accelerate the adoption of Generative AI (Gen AI) across industries, coinciding with the Indian government's launch of the IndiaAI Mission, which emphasizes building a robust AI ecosystem.
Sanjeev Krishan, Chairperson of PwC India, expressed enthusiasm about the collaboration, stating, "We are excited to partner with Meta to explore the transformative potential of Generative AI in accelerating India's growth trajectory. With Llama Models, we see a unique opportunity to democratize this technology across industries, and drive innovation while solving real-world challenges. Together, we aspire to create a more digitally enabled future for our clients and our communities - to create value and drive meaningful change at scale.”
The collaboration seeks to democratize GenAI by jointly developing enterprise-grade solutions on Meta's Llama platform. These solutions will be designed to support business innovation and enhance citizen services, combining PwC India's domain expertise with Meta's technical prowess.
Sandhya Devanathan, Vice President and Head of Meta India, highlighted the transformative potential of Llama in driving India’s digital transformation. “Gen AI solutions, including Llama, are poised to revolutionize India's businesses and accelerate the country's digital transformation journey. Llama can unlock new efficiencies, enhance customer experiences, and drive data-driven decision-making,” she said, emphasizing the role of GenAI in positioning India as a leading digital economy.
Vivek Belgavi, Partner & Leader - Alliances & Ecosystems at PwC India, noted that the partnership is a critical step in helping businesses reimagine operations with GenAI. He said, “By reimagining business operations, PwC India and Meta are setting the stage for transformative growth and operational excellence.”
This collaboration builds on the efforts of PwC India's GenAI lab, which focuses on fostering innovative GenAI solutions for both employees and clients. Together, PwC India and Meta will offer advanced GenAI capabilities, ensuring that businesses have access to secure and deployable solutions.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.