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Tinder has introduced Tinder U in India, an exclusive in-app feature designed for university and college students to connect effortlessly. Tinder U is designed to make it effortless to spot someone from the campus, be it friend-of-a-friend, a familiar face from class, or someone intriguing at a campus festival, with its tapping ‘Like’ or ‘Super Like’ feature.
As per the company, Tinder U is tailored specifically for students, allowing them to sign up using their valid college email (.edu.in, .ac.in, or .in) to create a personalized and secure dating experience. Once verified, students can showcase their college details, clubs, and interests, making it easier to find matches who share their passions.
According to a OnePoll survey, 57% of young Indian adults (18-25) have formed meaningful relationships through dating apps. 67% have dated someone they met online, while 55% have made friendships through these platforms. With 45% of respondents citing dating apps as the most common way to meet new people—surpassing both work and educational institutions at 34% each—Tinder U aims to bridge these connections in a more localized, familiar setting.
The company claims that features like being able to highlight graduation year, major and college activities; campus-based connections; 'Super Like’ to show interest; only verified students can join, have made Tinder U stand out from the crowd of dating apps.
"University life is about new experiences, and Tinder U is the perfect companion—whether you're looking for a study buddy, a festival partner, or something more special," Aditi Shorewal, Communications Lead for Tinder India, said.
Tinder U is now live across college campuses in India.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.