Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
KFC joins government-backed ONDC: Report
KFC has reportedly roped in Magicpin to help with tech integration, logistics, and catalog assortments for joining ONDC.
As of now, KFC has begun a pilot programme in Gurugram on ONDC. The nationwide roll out is expected soon.
Fast food restaurant chain KFC has become the latest food company to join the Open Network for Digital Commerce (ONDC), according to the Inc42 report.
The media platform, citing sources said that the American food chain that specializes in fried chicken has roped in Magicpin to help with tech integration, logistics, and catalog assortments for joining ONDC.
Several new-age companies have taken to ONDC such as Paytm, Ola, Meesho, and Magicpin in the past 18 months.
As of now, KFC has begun a pilot programme in Gurugram on ONDC. The nationwide roll out is expected soon.
Notably, Storyboard18 could not independently confirm the news report.
Separately, ONDC reported a 12% month-on-month growth in transactions in June to 10 million (approx) as against 8.9 million in May, Moneycontrol reported.
Of the total transactions, nearly 4 million transactions were in the mobility category via the Namma Yatri platform, and the remaining 6 million were in retail purchases.
The food orders grew 40% month-on-month to hit 1.4 million in June but the grocery orders decreased to 870,000 from 1.02 million. Fashion orders also declined from 630,000 to 580,000 last month.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.