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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Google's levy of 10-30% service fee on payments for app purchases via its Play Store has proved to be a challenge, the Competition Commission of India (CCI) said. This has highlighted that this service fee has crimped app developers' ability to improve service quality and also produce better technology.
The competition watchdog commented this on the concluding day of its arguments at the National Company Law Appellate Tribunal (NCLAT). The parent company of Google (Alphabet inc.) had earlier appealed against the order of CCI.
Back in 2024, The National Company Law Appellate Tribunal (NCLAT) resumed its final hearing on Google’s appeal against the Competition Commission of India’s (CCI) ₹936 crore penalty on September 10. The tech giant was penalised in October 2022 for allegedly abusing its dominant position through restrictive billing practices on Google Play Store.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.