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73 percent viewers watch IPL on JioCinema: Report
As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.
The Indian Premier League (IPL) 2023 has been witnessing a sharp drop in the number of advertisers on television. According to the recent BARC data, the number of advertisers on TV has fallen by 50 percent in the first 19 matches of this season. (Image source: Twitter handle - @IPL)
SCORE, the IPL ad effectiveness measurement report by Synchronize India and Unomer has revealed that JioCinema’s digital streaming on mobile and Connected TV (CTV) has reached three times more IPL viewers than Star Sports on television.
According to the report, 73 percent viewers stream IPL on digital platforms and only 27 percent viewers’ watch IPL via cable or direct-to-home (DTH).
The report further explains that more viewers stream IPL on Smart TVs than watching over cable or DTH. With 62 percent viewers on connected TV and 38 percent viewers on cable or DTH, the report further highlights declining IPL viewership on TV.
Tata IPL 2023 - Infographic
The report also breaks down the audience viewing patterns. 52 percent people watch IPL on both TV and mobile, 30 percent watch exclusively on mobile and 18 percent prefer to watch it only on TV. In a nutshell, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.
The Indian Premier League (IPL) 2023 has been witnessing a sharp drop in the number of advertisers on television. According to the recent BARC data, the number of advertisers on TV has fallen by 50 percent in the first 19 matches of this season.
The data shows that this year IPL has only attracted 35 advertisers on TV, while this number was 72 in the last season.
On the other hand, JioCinema has reached a record number of sponsors and advertisers during IPL’s digital streaming, with 23 sponsors on board.
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